The PUBG mania- The unstoppable fortnite game among Indian Youngstars

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"Ye PUBG wala hai kya?" Prime Minister Narendra Modi asked a mother who raised concerns about her son being too involved in online games during the "Pariksha pe Charcha 2.0" event on Tuesday, 29th of January 2019.

The ground reality is that online, multi-player games have taken over the millennials big time in India, sending the earlier individual mobile games like Candy Crush, Temple Run, Clash of Clans, etc. into oblivion.

Youngsters in smaller towns and cities can now be seen playing two such battlefield Internet games- PlayersUnknown Battleground (PUBG) and Fortnite- as smartphone penetration increases in leap and bound (there are nearly 430 million smartphone users in India now).

These "survival of the fittest" games where mobile users fight each other in real-time using virtual warfare techniques, have eclipsed single-player mobile games, say industry experts.

According to a report by the Mobile Marketing Association(MMA) and Kantar IMRB in association with POKKT,  a smartphone advertising platform for mobile games, the mobile gaming industry in India is projected to reach $943 million in 2022 driven by rising smartphone use and growing mobile app market.

According to the report, three out of four Indian gamers play mobile games at least twice a day, for an average of over 60 minutes, each day. Mobile gaming is also prevalent in tier-2 and tier-3 cities, with similar amounts of time spent by the users.

The New-Age games are regularly updated with newer features, allowing gamers to experiment with creating their own avatars, styling their own looks, choosing their own weapons, reading maps, making strategies, and more.

In a quest to experiment with newer career opportunities, young adults are also exploring gaming at a professional level today.

With the proliferation of smartphones, gaming as a concept has picked up in India and the market is almost ready now for PC gaming.

Micro-blogging site Twitter recently revealed that it recorded one billion tweets on games with the role-playing mobile game "Fate/Grand Order" topping the charts, closely followed by Fortnite and PUBG.

  • The video link for PM Narendra Modi's jibe on PUB
  • The video link for PM Narendra Modi's full speech on Pariksha Pe Charcha 2.0 





 

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