The PUBG mania- The unstoppable fortnite game among Indian Youngstars
"Ye PUBG wala hai kya?" Prime Minister Narendra Modi asked a mother who raised concerns about her son being too involved in online games during the "Pariksha pe Charcha 2.0" event on Tuesday, 29th of January 2019. The ground reality is that online, multi-player games have taken over the millennials big time in India, sending the earlier individual mobile games like Candy Crush, Temple Run, Clash of Clans, etc. into oblivion. Youngsters in smaller towns and cities can now be seen playing two such battlefield Internet games- PlayersUnknown Battleground (PUBG) and Fortnite- as smartphone penetration increases in leap and bound (there are nearly 430 million smartphone users in India now). These "survival of the fittest" games where mobile users fight each other in real-time using virtual warfare techniques, have eclipsed single-player mobile games, say industry experts. According to a report by the Mobile Marketing Association(MMA) and Kantar IMRB in a