A strategic way to deal between organizations and their public or private sectors is known as Public Relations. This also refers to maintaining the communication process between an organization and its public. A Public Relations officer manages clients for press conferences, writes speeches for company leaders, writes content for social media releases, manages the reputation of the company during times of crisis, etc. The main perspective of a Public Relations Officer is to inform the public, customers, investors, stakeholders, or other people related to the company. Maintaining Public Relations for an organization is a phenomenon that has a historical root. The propaganda was started by the United States, United Kingdom, and Germany during the world war to criticize enemies. Most historians believe that it was first stated in the United States by Ivy Lee and Edward and was later spread internationally. Many American companies with Public Relations departments spread this practice to E...
Image courtesy- Rediff.com The life story of the 6th Dalai Lama, Tsangyang Gyatso, was ordained by many as the most powerful lama in Tibet, who eventually abandoned monastic life. In his early adulthood, he frequented taverns with friends and engaged in romantic relationships with women, earning him the nickname of the " playboy " Dalai Lama. However, a deeper examination reveals a young, sensitive, and intelligent man lacking discipline. After spending his childhood confined in a remote monastery with carefully selected tutors, his desire for independence is understandable. The violent conclusion to his life transforms his narrative from a mere jest into a poignant tragedy. Introduction The story of the 6th Dalai Lama begins with his predecessor, His Holiness Ngawang Lobsang Gyatso, the 5th Dalai Lama. Known as the " Great Fifth ," he navigated a period of significant political turmoil and succeeded in unifying Tibet, becoming the first Dalai Lama to hold both...
‘He whom you call Allah and my people call Krishna, are but one and the same!’... ‘ Jhulelal’ Lal Shahbaz Qalandar Lal Shahbaz Qalandar Shrine in Pakistan, Photo Courtesy (https://www.wikiwand.com/) We are all aware of the famous song, “Lal Meri Pat.” In the song’s refrain, the line goes, “Jhule lal, Jhule lal, Mast Qalandar, Jhule lal.” The word “Jhule lal” means “swinging red,” popularly referring to the associations between Lal Shahbaz and his red cloak. However, the term equally refers to the deity Jhulelal. Jhulelal was a water deity who was said to have emerged from the Indus River in the form of a ‘palla’ fish. When Lal Shahbaz Qalandar travelled to Sindh in the 1200s, he did not define himself as Muslim (just as Jhulelal did not call himself Hindu). Lal Shahbaz’s stories became entangled with those of Jhulelal’s. Hindus look upon him as their saint - their incarnation of the god, and Muslims look upon him as a Sufi saint. While Muslims revered Lal Shahbaz as a sa...
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